CASES

In Cases Posted

Unizo

With over 85.000 members, Unizo is one of the largest professional member organizations in Flanders. Entrepreneurs can always count on assistance, whether they are self-employed persons, liberal professions, or small or medium-sized business leaders.

Unizo is daily the overall voice of the entrepreneur. Unizo contacted TomaCom to support their member recruitment through telephonic contact efforts. TomaCom call-agents then explain the importance of Unizo, and convince potential members as well as former members to join Unizo. Along with this telephonic efforts, non-responding members were also contacted through direct mailings. This would lead Unizo to an augmentation of 50% in their member target group! After this successful cooperation, the actions were extended to ‘Bouwunie’.

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Park Inn by Radisson

Park Inn by Radisson is an hotel chain of the Carlson Rezidor Group. With its vibrant interiors and their optimistic ‘can do’ spirit, every stay just makes you want to stay! TomaCom has been working with Park Inn since 2014, guiding them to implement their brand image on to different brand attributes.

We also delivered an international color study in order to consolidate the Park Inn brand story.

 

Reference: Ia Lind, Brand Director

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Red Cross Flanders

In 2008, Red Cross Flanders experienced a decrease in the number of blood and plasma donors and the company was challenged to re-increase the number of donors. TomaCom therefore developed a strong strategic plan, and launched the campaign of ‘Bloedgevendoetleven’. The target of 48.000 new blood donors was achieved easily. TomaCom then signed a long term cooperation as a strategic communication partner of Red Cross Flanders and is responsible for the entire execution of all marketing campaigns of Red Cross Flanders – Blood Division, for example the blood type campaign (Who will you help?) and Bloedserieus.

Reference: Philippe Vandekerckhove (CEO)

TV Commercial 2014

TV Commercial 2013

Welkomdag 2015

Warme 2016

Wereldbloeddonordag 2015

TV Commercial 2016

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DesleeClama

Since the year 2000, DesleeClama passes its marketing policy to TomaCom. TomaCom defines the yearly marketing strategy and takes care of worldwide marketing and implementation, such as the creation of new brands, engaging customers, organizing fairs, building fair booths and communication concerning durable entrepreneurship.

In 2015, TomaCom has developed much essential elements for the Interzum fair in Cologne, such as a unique experience corridor on the exhibition stand, which we named ‘the Innovation Alley’. In this corridor, DesleeClama exposes and shows all of their innovations in an interactive environmental experience and atmosphere. Also, TomaCom has developed 8 new brands, from brand equity, identity, to the elaboration to six different languages.

The corporate brochure and trend book, developed by TomaCom, were key communication tools for the exhibition. Additionally, many communication tools such as e-invitations, ads, and press releases were created in order to make the 2015 Interzum edition an absolute success for DesleeClama.

Reference: Hans Dewaele (CEO)

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BRSI – Belgian Road Safety Institute

As a strategic partner, TomaCom guides BIVV-IBSR at corporate level. Together with the managing director, Kris Verbeeck, TomaCom has worked on a stronger corporate positioning of BIVV-IBSR. We also developed a range of new projects and campaigns, such as the new BOB campaigns (‘to BOB’ concept), the speed campaigns ‘Respect’ in Brussels, and the annual National Road Unsafety Survey. Also, Kris Verbeeck coaches the communication team and closely works with the knowledge center to coordinate campaigns and knowledge.

Reference: Karin Genoe (CEO)

BOB Viral video 2014

NVOVE - ENIR 2014

BOB Campaign Video 2015

NVOVE - ENIR 2012 Speed

BOB Campaign 2014

SGVV - EGSR 2015

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Nederhem

In august 2013 real estate developers Van Roey and Matexi contacted us to improve the number of sales leads of the project Nederhem. Nederhem is a major real estate project that consists of over 300 accommodation units in the center of Halle. TomaCom developed the communication plan, as well as the plan for local and regional communication initiatiaves. Also, the TomaCom creative team created and executed the communication tools (such as advertising, promotion stand, brochures, flyers, banners,…) and even organized the events. The promotional actions were effective and increased the high quality sales leads, which resulted in the total sales of 90% of the project in phase 1. Be sure to check the remaining offer on www.nederhem.be!

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Dyson

Since january 2014 the TomaCom Business Development Center helps Dyson on the Dyson Airblade Project. Every day TomaCom provides high quality leads to the Dyson sales department and helps changing the world of hand dryers. A few years ago this product was rather new on the Belgian facility market, but together we defined the right segmentation and strategy for the Belgian facility market and it led to a success story of immediate sales.

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Nexans

TomaCom conducts Nexans in their marketing strategy, as well as in their development and introduction of new products in the market. We also successfully launched and branded the Nbox, and in 2015 we designed the exhibition stand at CEBEO for Nexans’ new application Easycalc!

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Plan Belgium

Plan Belgium and TomaCom joined forces in late 2011. The objective was to increase the loyalty and satisfaction of the existing donors but evolved into a fundraising success story.  We’ve secured the loyality of the existing donors with no loss of contribution in the years to come and more than 30% of the donors have upgraded their existing donation by 25%.

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Securitas

For Securitas, TomaCom has developed the segmentation strategy and regularly coached the team of segment owners. We also successfully launched a new product on the Belgian market, the Victor, and conducted the company with strategic marketing challenges.

Reference: Rudi Van Boven (CFO)

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Child Focus

Child Focus is a Belgian Not For Profit organisation that was founded after the ‘white march’. It wants to prevent all forms of sexual exploitation of children, online and the real world. With telemarketing actions, the TomaCom Business Development Center secured the loyality of the existing donors with no loss of contribution in the years to come. Also, more than 25% of the donors have upgraded their existing donation by 25%.

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Newtel

TomaCom and Newtel met each other at the Healthcare Fair 2011. Newtel wanted to validate their fair contacts, in order to make appointments. The TomaCom Business Development Center planned appointments for the sales department in the most effective and efficient way.

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HHL Technology

HHL Technology is an innovative leader in multifunctional fabric technologies. Since 2013 the TomaCom Business Development Center takes care of the European sales and business development by making appointments, company visits, sales, account management, fair visits, and so on.

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Vitatex Van Clewe

Van Clewe is a family business based in Dingden, Germany, since 1954. They specialize in the high-quality finishing of all textiles and fabrics for today’s European textile market. The TomaCom Business Development department was responsible for the launch and the first sales of their brand ‘Vitatex’ in the French and the UK market.

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