Missing Types success

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Missing Types success

The international Missing Types campaign of the Red Cross is hot on all important media. With the campaign, the Red Cross tries to raise awareness for the need of our blood types. TomaCom supported the campaign in their media, and by setting up the teasing movie, in which the Rode Kruis-Vlaanderen logo loses its blood type letters. Many big companies like Proximus, Coca-Cola and Brussels Airport also supported the campaign, leaving the A, B and O letters out of their company names and logos.

More info on the campaign website: http://www.rodekruis.be/missingtype/

 

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