Replace me as a blood donor!

Home / nieuws / Replace me as a blood donor!

Replace me as a blood donor!

Every year, 40.000 blood donors have to stop giving blood for several reasons: age, pregnancy, a new tattoo, traveling abroad, … With this phenomenon, TomaCom acknowledged the need of blood, and developed a new awareness raising campaign to actually ‘replace’ the donors who have to stop. We communicated with several real people as archetypes for each reason of exclusion, which acted as peers towards the large audience. Secondly, we motivated social influencers to activate their followers, and replace one of the archetypes as a blood donor. With these online and offline communication efforts, Red Cross Flanders and TomaCom have yet again launched a promising campaign to secure the blood supply during the challenging months of the year. Feel like replacing Rene, Sophie, Ronald, Karolien or Amaury and Jasmijn? Check out www.rodekruis.be/vervangmij to register and replace them!

Recent Posts
Contact Us